Aesthetics, Functionality and Profitability
Adesign is the latest addition to the Aleit Group and is a small scale, but big ideas graphic design team who aim to perfect the art of visual communication.
The team uses various ingenious methods to combine words, symbols and images to create a visual representation of the client’s message. “We understand that an effective design consists of three main components: functionality, aesthetics and profitability. We work closely with each client to find out exactly what is needed to achieve these three main objectives,” says Christo Toua, Art Director.
Websites
In today’s exceptionally competitive business world, a website is imperative to achieving any measure of success. It is the digital “shop window” of your business. Websites need to quickly and effectively communicate your brand and have clear and consistent navigation. “In a world connected by the Internet, our web design and development services are the perfect combination to propel your business into the digital era. By combining graphic principles, marketing skills and technology we can create memorable, effective and bespoke websites that will reflect your brand and give you a competitive edge,” explains Christo.
Adesign builds both CMS and brochure sites. CMS websites are websites built with content management systems (CMS) which enable the website owner to easily update their own site without any programming skills. CMS websites use a database to store and categorise data, so they are ideal for businesses with a large amount of content. Blogs and CMS websites allow the user to log in and upload images, create articles and manage information easily and effectively.
Brochure style websites reflect a company’s image and convey the necessary details about the company and its products at a glance. Essentially, these websites are an effective way of attracting new business, as well as being an outlet for existing customers. These types of sites are ideal for small to medium sized businesses and personal websites. “Although website templates are freely available, it takes a web design professional to analyse your personal requirements and shape them into a distinctive site, one that is perfectly suited to you and which captures the essence of your business,” elaborates Christo.
Graphic Design
Graphic design focuses on creating assets for your brand. In addition to web design, Adesign caters to all print and promotional needs. “It is about being effective as much as it is about being memorable and beautiful. Whether you want to create a new brand or develop and expand your existing identity, we will help you create an ideal ‘signature’ for you business,” says Christo.
Brand Identity
A brand identity must reflect and emphasise the essence of a company and convey the right message to the appropriate target market. A business logo is the most important part of marketing your company. Your corporate identity should be accurately representative of your company’s ideals, products, services, goals, personality and philosophy. A logo requires careful thought and planning and should be unique. Adds Christo: “The process is tailor-made to suit the client and depends on their current position, aims, budget and timelines. From concept to creation, we work hand-in-hand with our clients to build an exciting new brand, ensuring that the end product reflects their personality.”
“We love to design! We know how extremely valuable presentation is, and this is why we love to conceptualise and design brand strategies, logos, business cards, letterheads and stationery packages, html email newsletters, blogs, catalogues, annual reports, brochures, posters and CDs. If you can dream it, we can design it! Be inspired!” Christo concludes.
For more information on Adesign, visit http://www.aleitdesign.co.za/.
Story by Aleit
