Editor’s Letter: Laura Cooke
Earlier this year I was inundated with phone calls from the most intriguing and irritating of callers – “Private Number”. Ever curious, I found myself unable to ignore the incessant ringing.
Unfortunately, Private Number is usually hiding their identity for a reason. I ended up listening to all sorts of sales pitches, most often for cell phone contracts and life insurance – areas in which I am fully covered. And the calls just kept on coming.
One caller made me particularly uncomfortable. When I politely declined her offer for a life insurance policy, she proceeded to aggressively explain the many ways in which I might meet my untimely demise. Not exactly what you want to listen to on a Friday evening!
Even though, like the curious cat, I knew better, I just kept on answering the increasingly frequent calls.
That was until one day I pleaded: “Tell me how to get my number off this database!” The answer was surprisingly simple – go to the website of the Direct Marketing Association of South Africa (DMASA) and “opt out”.
After only a few clicks of my mouse, my life has since been blissfully free of unwanted sales pitches. While the DMASA warns you that you could be missing out on some great specials, I am sure that I can get by without them.
Enjoy your flight,
Laura
Send me an email here
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