First Time Flyers
Frequent fliers connecting from one destination to another, almost take flying for granted. People often tend to forget that 1time airline has the daily privilege of making passengers’ dreams come true when they get to experience flying in an airplane for the first time. Another reality that we tend to hold as self-evident, is that all aviation employees are regular travellers. The truth is that many new airline employees have never had the opportunity to fly.
As 1time understands the importance of their employees as their best brand ambassadors and being able to identify with the product that they are selling to their consumers, they ensure that all of their employees have the opportunity to fly somewhere. In November, they took six 1time staff members who had not flown before to the beautiful city of Cape Town.
1time CEO Rodney James explains the purpose behind the trip. “1time believes that our employees are our most important asset, and that their personal welfare and development is central to our airline’s health. Accordingly, we are committed to ensuring that every member of our team has experienced at least one of our flights. It also gives us the opportunity to simultaneously provide them with a firsthand perspective of our brand, and to prove 1time’s advantage over other low cost carriers.”
1time’s HR manager, Nettie Vogel, accompanied the employees on their trip. After experiencing the complete 1time experience, the group was able to soak in the traditional delights and attractions of Cape Town, as well as its interesting history, via a bus tour through the city.
Vogel explains that customer driven marketing initiatives such as these give employees the opportunity to experience 1time’s service offering from a passenger perspective. “This approach goes beyond traditional textbook induction programmes, and provides an outside-in perspective of our customers’ needs and the role of each employee to fulfil these expectations.”
James concludes that the trip not only adds value to staff morale, but serves a vital role of creating advocates for the brand. “Providing backing for employees so that they are equipped and motivated to promote the airline at every point of contact is one of the most important and effective factors in building market share. Simply put, engaged and motivated employees who understand the brand and where it is going, translate to satisfied customers.”
Story & Pix © 1time airline
