The Lavazzers
In celebration of the 20th edition of the iconic Lavazza Calendar, the Italian coffee giant has reunited 12 of the photography masters who have helped to make the calendar such a success over the years.
The iconic photographers featured in the 2012 edition are: Erwin Olaf, Thierry Le Gouès, Miles Aldridge, Marino Parisotto, Eugenio Recuenco, Elliott Erwitt, Finlay MacKay, Mark Seliger, Annie Leibovitz, Albert Watson, David LaChapelle and Ellen von Unwerth.
All of the photographers put themselves enthusiastically into play (despite often feeling far more comfortable behind the camera than in front of it), and celebrated their most intimate relationships with Lavazza coffee through self-portraits.
The photographers interpreted themselves in innovative, unusual and imaginative ways and have produced a gallery of powerfully suggestive images, at times humorous and at others enigmatic or refined. The final result celebrates the diversity and the introspective, surreal approach of each artist’s contribution to a one-of-a-kind work by uniting traditional photography, photographic techniques and, in some cases, digital art.
“Every year the Lavazza Calendar experiments with new artistic trends and different themes interpreted by an international artist,” explains Francesca Lavazza, Corporate Image Director of the Group. “In an edition which is so important and significant, we wanted to turn the tables and ask the great photographers to create self-portraits inspired by our espresso. The result is truly exciting.”
The young Dutch model Valerie van der Graaf also makes an appearance in the calendar (as shot by Ellen von Unwerth). She will feature on the cover, blowing out 20 birthday candles to mark the 20th edition of the Lavazza Calendar.
“I’m often involved with birthday cakes, especially when I’m working with Lavazza,” explains photographer Ellen von Unwerth. “First it was to celebrate the 100th anniversary of the brand, and now because it’s the 20th birthday of the Lavazza Calendar. So you see, we can always find an excuse for a celebration. And if there’s a party, you can be sure that I won’t miss it!”
Win!
Stand the chance of winning a Lavazza hamper consisting of a 2012 Lavazza wall calendar, a desk calendar, and a Lavazza coffee set consisting of two coffee cups and saucers and two espresso cups and saucers. SMS the word TIME, followed by the word LAVAZZA and your NAME to 35131. Cost per SMS is R1,50. Competition closes 29th February 2012. By entering this competition you consent to receiving electronic information pertaining to abouTime and/or 1time airline. Terms and conditions apply.
Story & Pix © Lavazza
